Lunch with Leon
Taking a transport industry podcast to the next level
Overall podcast listens up 58%
Episode launch day listens up 56%
30 and 60-day average listens up 38%
Record-breaking video-first episode
17 pieces of media coverage, reaching 452 million people
Tier 1 coverage in Financial Times, The Telegraph and BBC
5.9k LinkedIn audience built for Leon Daniels OBE
Leon Daniels OBE is one of the UK transport industry's most respected figures – a former Managing Director of Surface Transport at TfL, and a consultant whose career spans five decades at the heart of the sector. Since 2020, he had been hosting Lunch with Leon, a podcast featuring conversations with leading transport professionals that had built a loyal following among industry insiders.
The show had real potential to grow beyond its existing audience, raise the profile of his consultancy, and become a platform for thought leadership and industry commentary. He needed a partner to help professionalise the operation, amplify the content, and drive it into the mainstream.
The approach
We came in as a full production and promotion partner. On the operational side, we refreshed the podcast's branding and artwork, introduced a structured planning schedule, built a guest briefing process, and established a consistent release cadence to build listener habits and expectations.
On content and promotion, we created regular shareable assets from each episode for social media, grew Leon's LinkedIn presence through thought leadership posts and reactive commentary, and developed a media office to keep Leon visible and relevant in the national transport conversation. We also produced Lunch with Leon's first ever video-first episode, opening up a new format and audience channel.
The results
The impact was significant and measurable across every dimension of the show.
Overall podcast listens grew by 58%. Episode launch day average listens increased by 56%, reflecting the stronger momentum our promotional activity created around each new release. Sustained listening held up too – 30 and 60-day average episode listens rose by 38%, demonstrating improved discoverability and audience retention long after launch day. The video-first Christmas 2025 episode set a new record, generating the highest-ever launch listens and views in the show's history.
Beyond the podcast itself, our media relations work delivered 17 pieces of coverage across national and trade press, reaching a combined audience of 452 million — including Tier 1 placements in the Financial Times, The Telegraph, and BBC.
