Fluent Cargo
From unknown startup to global logistics name
Tier 1 media coverage including Forbes, the Guardian, Yahoo Finance and MSN
45+ articles in logistics, supply chain and tech trade publications
CEO secured as keynote speaker at major global industry events
LinkedIn following grew 40%, engagement up 120%
Newsletter open rates exceeded industry benchmarks by 10%+
Award recognition across UK, US and Australia
As a new entrant competing against established players, Fluent Cargo needed to build credibility fast, and across three markets simultaneously: Australia, the UK, and the US.
They needed a partner who understood the supply chain industry enough to tell a technical story compellingly, and strategically enough to know where it needed to be told.
The approach
We built Fluent Cargo's profile from the ground up. We developed sharp, strategic messaging that positioned the business as a true innovator in AI-driven logistics.
From there, we executed a multi-channel campaign spanning media relations, thought leadership, content, social media, and awards – all tailored to resonate across three distinct markets.
The results
The programme delivered significant, measurable impact across every channel.
In media, we secured Tier 1 coverage including Forbes, Guardian, Yahoo Finance, and MSN – alongside 45+ articles in key logistics, supply chain, and technology trade publications across the UK, US, and Australia. CEO Archival Garcia was established as a credible industry voice, securing keynote speaking slots at major industry events globally and recognition across industry awards in all three markets.
On social, Fluent Cargo's LinkedIn following grew by 40%, with engagement up 120%. A monthly newsletter kept customers and partners informed and consistently outperformed industry open rate benchmarks by more than 10%.
