C.H. Robinson
Content marketing for one of the world's largest logistics companies
Ongoing global content marketing programme for one of the world's largest 3PLs
Long-form content including blog posts and white papers
Specialist logistics and supply chain expertise from day one
Supports enterprise positioning across global markets
Consistently delivered to brief and on deadline
C.H. Robinson is one of the world's largest third-party logistics providers, connecting shippers and carriers through a global network that moves billions of dollars of freight every year. With a presence across North America, Europe, Asia, and beyond, the company needed content that could speak authoritatively to a sophisticated global audience of enterprise customers and supply chain decision-makers.
Creating compelling, credible thought leadership in ocean freight, air freight, and supply chain strategy requires expert sector knowledge. C.H. Robinson needed a content partner who already understood the industry, not one that needed to be educated on it.
The approach
We work as an embedded content partner for C.H. Robinson's global marketing team, producing long-form content – including blog posts and white papers – that positions the business as a leading voice in global logistics.
Our journalism background means we bring sector fluency to every brief. We understand the issues that matter to supply chain professionals, the language they speak, and the arguments that resonate – which means the content we produce is authoritative from the outset, without the lengthy briefing processes that slow down less specialist partners.
Every piece of content is developed to serve both commercial and thought leadership objectives – supporting C.H. Robinson's enterprise positioning while delivering genuine value to its audience.
